The Lumière experience focuses on clearly communicating service offerings, expertise, and benefits, making it easy for users to understand the value of personalized skin consultation.
Context
Digital health and beauty service sites often struggle with fragmented information and unclear paths to conversion. Users need accessible explanations of services, a sense of trust, and easy decision making — especially when it comes to personalized skincare.
This project aimed to define a clear and intuitive experience for Lumière, where users can explore services, understand the value proposition, and confidently take the next step toward consultation.
Details
Time Frame:
Role:
Product & Visual Designer
Involvement:
Visual Presentation
Overview
Lumière Skin Consulting is a service-first digital experience designed to help clients explore tailored skincare guidance and consultation offerings. The focus was on structuring content and interaction in a way that feels supportive, credible, and easy to navigate, while visually emphasizing expertise and warmth.
Challenge
Users seeking skincare guidance often feel overwhelmed by dense information or unclear service offerings. The challenge was to refine Lumière’s content and structure so that visitors can quickly understand the available services, the benefits of each, and the steps for engagement — all within a calm and visually harmonious environment.
My Approach
The solution centered on simplifying navigation and reinforcing clarity through structured content blocks, visual hierarchy, and intuitive interaction cues. Service information was grouped into recognizable segments, visual elements were balanced to guide the eye without distraction, and key call-to-action points were emphasized to support confident user decisions.
Results
The resulting Lumière Skin Consulting experience offers a refined and approachable digital presence that enhances trust and clarity. Users are able to quickly understand service offerings and consultative benefits, leading to a more confident path toward engagement. The design supports both exploration and conversion through straightforward, visually cohesive interactions.