Novas is a conceptual digital banking platform designed to simplify money management, card control, and financial insights in a single, intuitive experience. The project focused on creating a clean, trustworthy interface that clearly communicates value while maintaining consistency across marketing and in-product experiences.
Context
Digital banking products often present users with dense information, unclear navigation, and inconsistent interfaces, which can reduce trust and increase friction.
The goal of this project was to design an experience that feels approachable and reliable, making it easy for users to understand features, compare options, and complete everyday financial tasks with confidence.
Details
Time Frame:
Jan 24 – Apr 24
Role:
Involvement:
Web Interface, Prototyping
Overview
Novas is a modern digital banking solution designed to streamline money management, card control, and financial insights in a single, intuitive platform. My goal was to create a clean, trustworthy interface with strong visual hierarchy, smooth interaction patterns, and clear value communication across both marketing pages and the in-app product experience.
Challenge
Financial products require a high level of clarity and trust. The main challenge was designing an interface that could communicate complex financial information without overwhelming users.
The experience needed to feel simple, consistent, and credible while clearly differentiating Novas from other digital banking products.
Solution
I approached the solution by simplifying the information architecture and establishing a consistent visual system across all screens. Key product areas were designed to be scannable and predictable, reducing cognitive load and making common actions easy to complete.
A modular design system was created to ensure visual consistency, scalability, and efficient iteration across marketing pages and in-app screens.
- Clear visual hierarchy for improved readability
- Consistent components and interaction patterns
- Simplified navigation across features and plans
Results
The final design delivers a cohesive and user-focused banking experience that emphasizes clarity, usability, and trust. The structured layouts and consistent visual language make it easier for users to understand features, compare options, and navigate the platform with confidence.
The project demonstrates how thoughtful product design can simplify complex systems and create experiences that feel reliable and easy to use.